At Abu Garcia Sales Store (“we,” “us,” or “our”), we understand that serious anglers value their privacy as much as they value precision in their fishing gear. This Privacy Policy explains how we collect, use, protect, and share information when you visit newprofishing.com or purchase our premium fishing equipment.

1. Information We Collect

Just as you carefully select between baitcast reels and fly rods, we carefully collect only necessary information to enhance your shopping experience:

  • Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment details, and phone number – treating this information with the same care we use when packaging your sensitive fishing rods.
  • Device & Usage Data: Like tracking a fish’s movement, we collect information about your device and how you interact with our site, including IP address, browser type, and pages visited.
  • Cookies & Tracking: We use technologies similar to how electronic lures attract fish – cookies help us remember your preferences and improve your experience.

2. How We Use Your Information

We handle your data with the same precision as you’d expect from our premium Abu Garcia products:

  • To process and ship your orders for fishing gear worldwide (excluding Asia and select remote areas)
  • To provide customer support from our fellow fishing enthusiasts
  • To improve our website and product offerings
  • To send you relevant fishing content and offers (only with your consent)
  • To prevent fraud and enhance security

3. Data Sharing & Disclosure

Like choosing the right lure for specific conditions, we only share information when absolutely necessary:

  • Payment Processors: We share payment information with PCI-compliant processors like Visa, MasterCard, JCB, and PayPal to complete transactions.
  • Shipping Partners: We provide shipping information to trusted carriers to deliver your fishing equipment safely.
  • Legal Requirements: We may disclose information if required by law, similar to how fishing regulations must sometimes be enforced.

We never sell your personal information to third parties.

4. Data Storage & Security

We protect your data with the same dedication we apply to shipping our fishing rods in specialized tubes:

  • All transactions are encrypted using military-grade SSL technology
  • We never store complete payment details on our servers
  • Regular security audits ensure our systems meet industry standards
  • Data is stored only as long as necessary to serve you effectively

5. Your Rights

As an angler, you have control over your gear – and your data:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request removal of your data (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing communications

To exercise these rights, contact our US-based team at [email protected].

6. Cookies & Tracking Technologies

Like selecting the perfect lure, we use cookies to enhance your experience:

  • Essential Cookies: Required for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us improve our site performance
  • Marketing Cookies: Used only with your consent to show relevant ads

You can manage cookie preferences through your browser settings.

7. International Data Transfers

As we ship fishing gear globally (with noted exceptions), your data may be transferred to and processed in the United States, protected by appropriate safeguards.

8. Changes to This Policy

We may update this policy occasionally, just as fishing techniques evolve. Significant changes will be communicated to you.

9. Contact Us

For questions about this policy or your data, contact our team of fishing enthusiasts:

Abu Garcia Sales Store
3568 Edington Drive
Atlanta, US 30329
Email: [email protected]